lexus lafw 2014

Lexus LAFW 

with Lexus USA and Campos Creative Works

BRAND IDENTITY + EVENT EXPERIENCE + LAYOUT DESIGN


Objective: Create an event experience that is an extension of the Lexus brand, and integrate it into the classy Los Angeles Food & Wine event.

Lexus asked Campos Creative Works to create an event experience at the Los Angeles Food & Wine festival. We worked to create a look for a night event (using black backgrounds) and a day event (using white backgrounds). Materials ranged from posters, to menus, to decals, to vehicle wheelstands.