UCLA Recreation Branding
The University of California, Los Angeles (UCLA) did a re-brand and I oversaw and developed branding guidelines for the UCLA Recreation center based on that re-brand.
The recreation department oversees all recreational facilities, provides classes, educational programs, and manages events to promote and support a healthier lifestyle for students and the surrounding community.
I developed branding guidelines that were applicable to the eight sub-units of Recreation that we managed and still made them identifiable with the larger UCLA campus. Re-branding provided an opportunity to reevaluate and redesign all of our previous materials, and to also develop our marketing strategies.
Some applications included:
+ Competitive Sports Directory
+ The "Explore Recreation" Informational booklet
+ All Signage
+ All Event Signage