EVENT EXPERIENCE + IDENTITY
Objective: Create a positive experience and environment related to Gap Inc.'s valued suppliers.
Gap Inc. came to Campos Creative Works (CCW) wanting an event experience that related to their suppliers. Signage materials, name badges, and interactive elements were needed to help the attendees navigate and get to know each other. We also needed something that was stand-out and different.
Thinking of the idea of string and with the theme "create," James Lynch and I made two string-artworks that served as the theme graphic for the event and also as a centerpiece at the event itself.
The use of string and tactile elements were used throughout the event to unite this concept.