Objective: Create on-site visuals that unify the established Visioneering identity and call to the participants where to go and who's part of the same event.
When you have some of the world's best gathering in one place, how do you create a visual experience for them to appreciate?
XPRIZE is an organization dedicated to changing the world for the better. Their annual Visioneering event includes "corporate leaders, philanthropists, heads of innovation and XPRIZE Trustees" that "gather for a multi-day Visioneering workshop to brainstorm, debate, and prioritize which of the world's Grand Challenges might be solved through incentivized prize competition."
Campos Creative Works (CCW) was responsible for producing this event. Using XPRIZE's Visioneering branding and identity, I applied the "V" logo, pre-selected color palette, to signage and badges. We used wood and the V element with the bright pops of their signature orange to bring it all together.
The signage was interchangeable and allowed us to keep the room name and use the front part — meeting signs – in various places.
The event took place at Terranea Resort. All photos taken by XPRIZE photographer.